Before optimizing your on page factors and building the inbound links to your sites, you first need to look at your domain name and URL structure.
Here are a few tips from statistical research about domain names and URLs that might be contrary to what you have heard in the Internet Marketing forums…
Include Your Keyword
The keyword that best describes your site should be included in your domain name. Use Overture.com inventory tool or WordTracker.com to find the keyword that has some search volume. Try not to use a keyword no one is searching for.
Avoid Dashes
People have already taken many .com domains that are good keywords. But these domains can still be registered when hyphens or dashes are use to separate the individual keywords. The idea behind this was to help Google see the keywords. However, Google can see the individual keywords in a domain name even if there are no hyphens separating them. You might see some domain names with one hyphen in the top ten, but Google tends to rank domains with hyphens lower than domains without hyphens.
Keep It Short
The optimum character length for a domain name including the “www.” and the “.com” is 11 to 16 characters. That sounds odd and it doesn’t leave you with much room but the research suggests this. Google tends to rank short domain names higher.
Register a Dot Com
Google tends to rank “.com” domain names higher than the other domain name extensions such as “.net,” “.org,” “.edu,” “.us,” “.biz,” “.info” and “.name.”
Include WWW
Google tends to rank domain names that include “www” higher than domain names that don’t include it. Include the “www” in your URL when you are doing your link trade request or in the resource box of your article submissions.
Put a Forward Slash at the End of the URL
Google tends to rank URLs that have a forward slash “/” at the end higher in their search results pages than URLs that don’t have it. When you trade links with other websites or you put your domain in an article resource box, remember to include the forward slash at the end.
Copyright © 2006 by Leroy Chan
There’s more to choosing domain names and URL structures… Discover the research on the search engine ranking factors that Google, Yahoo! and MSN likes and dislikes and improve your keyword positioning in the results pages. Visit http://www.InternetMarketingView.com/ for more details.
Article Source: http://EzineArticles.com/?expert=Leroy_Chan
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March 13th, 2010
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Thank you for discussing such an informative article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the excellent work.
I don’t belive that it is possible to assume that since #1 website on Google is .com domain it means it is better than .net domains for example,
There are over 200 factors in Google’s algorithm and may be the TLD domain plays a factor here but if so then this factor will have pretty small effect.
It’s about time someone wrote a blog on this subject. I have thought about making a blog on this subject before, now I don’t need to. Thanks for the nice blog post.
I really want to find a statistical proof on domains with dashes compared to one without the dashes. But generally speaking, i would agree that a short one word is always the better option. And regarding the forward slash in the end, well that is one tip i don’t really read often.
This would really be a nice tips for beginners as this would really help them to start thinking of the keyword they’ll use for their site it must be really catchy to be easily remembered. Anyways thanks for the great tips ^^,
Great tips, thanks! For those who have chosen a domain name, I’d also recommend a 301 redirect inside the .htaccess file. This way, when people enter your URL without the WWW in front, they will be automatically directed to the WWW version. An unique URL is very important for Google.
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Any good but inexpensive seo software out there ?:.;
I searched many websites and here I found what I was looking for, thanks for valuable post.
What is the best software the can be used to analyze the onpage SEO of a website?.,*
Thank you for the tips!
Great tips, will defiantly implement them in my backlinks.
Mike@Fructose and Health´s last blog ..Effects of Fructose on Diabetes
Excellent article. Really took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! Its always good when you can not only be informed, but also entertained! Many thanks for sharing this valuable information.
Tamara @ nerd costumes´s last blog ..Adult Nerd Costumes
Great tips, thanks!
Honestly I found your article very useful about developing or optimizing a website. Your key points are very essential to be consider by every webmaster.
Norman from Local Advertising Agency Colorado´s last blog ..Test ddd
The domain name is essential to focus on – always sribe to get your main search phrase in your domain name, as it will give your potential future ranking on that keyword very good! It’s of course just a stepping stone on the road to greatness, but gives a great advantage when the competition gets tough!
Frank@Søkemotoroptimalisering´s last blog ..Rådgivningstjenester
A good design is worth a hundred words. And it’s a truth, indeed …